Unlock Sustained High Performance
Think Clearer. Feel
Calmer. Perform Better.
Enjoy It More.
High-performance coaching and mental skills training that puts you in control: regulate stress, sharpen focus, and perform at your best, consistently, sustainably, and on demand.
How I work
Turn high potential into
sustained high performance.
Your next level isn't about grinding harder. It's about training the three pillars that actually drive performance, so improvement becomes predictable and excellence becomes repeatable, even under pressure.
Inner Game
Build Your Mental Fitness
Your inner game determines how you show up when it matters most. Train stress regulation, focus, emotional control, and stress tolerance. Develop the mindset and nervous system foundations that let you access your best when the pressure is highest.
Strategic Clarity
Focus Where It Matters Most
Strategy is about choosing where to apply focus. It's clarity around priorities, direction, and trade-offs, so your energy and effort goes where it creates the greatest return. Without it, effort is wasted, focus is scattered, and progress stalls.
Reliable Execution
Turn Intent into Consistent Action
Execution is where performance becomes tangible. It's the systems, habits, structures, and behaviours that translate intent into action. Consistent execution turns potential into performance and goals into outcomes.
If your inner game is weak, your capacity is low. If strategy is unclear, focus is fragmented and effort is wasted. And if execution is inconsistent, so are your results. When all three are aligned, you perform better, improve faster, and unlock consistent results and sustainable performance.
Book Your Free Performance Audit →Trusted by athletes from
Ways to work together
Choose Your Path To
Higher-Performance.
Three ways to work together. One standard across all of them. I work with a capped number of people at a time, ensuring every client gets the full focus they deserve.
Athletes
Mental Performance Coaching
Perform under pressure. Consistently. Your ability to regulate stress, control your emotions, and stay mentally clear under pressure sets the ceiling for how consistently you perform. Train it deliberately, and everything else improves.
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Entrepreneurs
Business Performance Coaching
Grow yourself. Grow your business. Your energy, stress tolerance, emotional control, and mental clarity set the ceiling for how you perform as a leader. When those are optimised, everything in your business performs better too.
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Teams
High-Performance Consulting
Good teams become great ones under pressure. High-performing teams aren't defined by individual talent alone, but by how well they operate together under pressure. Build the mental skills and culture that turn good teams into great ones.
Learn more →After a challenging 2024 season, we brought Jamie in and he impressed us with his professionalism, optimism, knowledge, and ability to connect with the group. He fitted seamlessly into our environment and made a real impact. Jamie's influence has been long-lasting. We would highly recommend his services to any organisation operating in a high-performance environment.
Rob Penny
Head Coach · Crusaders Rugby · 2025 Super Rugby Champions
About Jamie
High-Performance Coach. Strategist. Entrepreneur.
I've spent most of my life building businesses, coaching business owners and athletes, and figuring out what actually separates the people who achieve and sustain high performance from those who burn out chasing it. That obsession led me deep into performance breathing, mental skills, neuroscience, and stress-response, tools I first sought for myself, that then unlocked a new level of success for my clients.
Over the past decade I've coached and trained more than a thousand business owners and worked with some of New Zealand's highest-performing athletes and teams. The results across both worlds reinforced what I always believed: the gap between potential and performance is almost never about talent, effort, or strategy alone. It's about your inner game. How you manage stress, how you show up under pressure, and whether you've consciously trained these skills and built systems to support the level you're trying to play at.
That blend is what makes my approach different. I connect the strategic performance side, how you plan, build, and execute, with the psychological and physiological skills that determine whether you can do it consistently, sustainably, and on demand.
I'm someone who's obsessed with helping ambitious people achieve great things, who's inspired by elite performance, who sees the greatness in people, and who genuinely lights up seeing someone realise what they're actually capable of.
Transformations Speak Loudest
Real people. Real work.
Real impact.
Since working with Jamie, my on-field performance has been the best and most consistent it's been in my career. His depth of knowledge, coaching ability, and support have helped me grow into a more confident, calm, and professional player! He's the best at what he does and he's had a massive impact on my life and career. He will help you find the edge you're looking for! Guaranteed!
Ricky Riccitelli
Professional Rugby · Blues, All Black XV, Montpellier
When I started working with Jamie I was in a real rut. I was feeling directionless with my music career and as an entrepreneur, I was strategically lost and low on confidence and results. Within 90 days of working with Jamie, I had my business fully booked out, a complete 180. Personally, I went from flat and feeling stuck and lost to being inspired, on fire in all areas, and generating life-changing results. During this time I formed a new band and re-ignited my music career in the US. Jamie was an amazing mentor/coach and someone I now call a friend. His coaching changed my business completely, shifted my mindset, forced me to level up, and unlocked my confidence and potential. He's firm, direct, strategic, and delivers results! Honestly a life-changing 3 months!
Ciaran McMeeken
Professional Musician & Music Producer
Since working with Jamie, I've lost over 11 kg and got my physical health, energy and mindset in the strongest place it's ever been. I'm the most resilient, calm, and controlled I've ever been thanks to the introduction of performance breathing and key mental skills. I'm more intentional, clear, and committed to how I show up, lead, and execute, and as a result we've grown the business, won an Industry Gold Award, and made the Deloitte Fast 50 list during our coaching relationship. Everything Jamie has introduced has worked, and he's made a hugely positive contribution to my personal and professional life. Work with him if you want to move forward and improve your quality of life!
Josh Lee
Founder & Director · JLC Construction
I met Jamie through his work with the Crusaders and I've got to say, the introduction to performance breathing & stress response have been extremely beneficial. Beyond the team stuff he did, he worked with me to build an individual performance plan, and his protocols have really helped me to consistently control my mental game and get into a state of readiness to perform. I now use breathing as a tool to settle my nerves, and his teachings have become central to remaining calm and performing under pressure in big moments on the field. He's helped me find an edge and unlock more focus, consistency, and flow.
Tom Christie
Professional Rugby · Crusaders, All Black XV
If you're looking to elevate your mental performance and wellbeing, Jamie is your man! The tools he gave us to work into our training, fight camps, and daily lives have been invaluable. The difference I feel in my own mental and physical wellbeing and my fight training is unreal, but as a coach, the improvement I've seen in my fighter's performance is nothing short of incredible! It's been awesome having Jamie involved in our fight camps. His knowledge and expertise on mindset & mental skills, breathing, and high-performance are second to none and we're so grateful for all his help!
Asher Derbyshire
Pro Boxer · WBA Australasian Cruiserweight Champion
Jamie has actually completely changed my life! Since working together I have gone from doubting my ability and my body, to literally feeling the best I have ever felt on a tennis court and the best I've felt in general life. I have amazing control of my state, I can manage stress and pressure, my mindset feels bulletproof, I love my breathing practice, and my athletic endurance and recovery has improved so much. Most importantly, away from the court I am happy and in control. Genuinely life changing! I can't thank him enough.
Alex Hunt
Pro Tennis · 2× Parastanding World Champion, First Disabled Mens ATP Pro
Ready To Unlock Your Next Level?
One Conversation.
That's Where It Starts.
If you're not consistently performing at the level you know you're capable of, the gap isn't effort alone. It's the mental skills, stress regulation, systems, and inner game that makes results reliable and turns potential into performance.
Step One
01 — Book Your Performance Audit
The Performance Audit is a focused 30-minute coaching conversation designed to uncover your biggest blocks and identify what would actually move the needle. Pick a time that works, answer a couple of short questions about where you're at, and we'll get it booked in.
Step Two
02 — Your Audit Call
We'll dig into your current challenges, map the gap between where you are and where you want to be, and identify the few highest-leverage things that would actually move the needle for you.
Step Three
03 — Get Started Together
Based on your audit, if I believe I can genuinely help, I'll walk you through the details of working together and you can decide whether to move forward. Either way, you'll leave with clarity on what's holding you back and exactly what to focus on next.
Limited coaching spots available.