Sustainable High-Performance
Think Clearer. Feel
Calmer. Perform Better.Enjoy It More.
High-performance coaching and mental skills training that puts you in control: regulate stress, sharpen focus, and perform at your best, consistently, sustainably, and on demand.
The Reframe
High performance is misunderstood.
Most people try to perform better by forcing more effort. They grind harder, override stress, and push through fatigue. This works, until it doesn't.
Because true sustained high performance is shaped by our body and brain, by stress regulation, recovery, attention, and your ability to stay calm, focused, and composed under pressure.
My work brings together stress response, nervous system regulation, breathing, mental skills, performance psychology, and neuroscience, creating a more complete approach to performance that delivers both results and long-term sustainability.
How I work
Turn high potential into
sustained high performance.
Your next level isn't about grinding harder. It's about training the three pillars that actually drive performance, so improvement becomes predictable and excellence becomes repeatable, even under pressure.
Inner Game
Train breath, body, and brain
Your inner game determines how you show up when it matters most. It's how you regulate stress, focus your attention, manage energy, build resilience, and develop your mindset so you can stay calm under pressure and perform consistently, sustainably, and on demand.
Strategic Clarity
Focus where it matters most
High performance is not about doing more, it's about doing more of what matters. This pillar is about direction, planning, priorities, and trade-offs so your energy and effort go where they create the greatest return. Without it, focus fragments, effort is wasted, and progress is slow.
Reliable Execution
Turn clarity into action
Execution is where performance becomes tangible. It's about developing the high performance systems, habits, behaviours, and accountability that translate intent into action. Consistent execution turns potential into performance, and goals into outcomes.
If your inner game is weak, your capacity is low. If strategy is unclear, your focus is fragmented and effort is wasted. And if execution is inconsistent, your results will be too. When all three pillars are aligned, you perform better, improve faster, and unlock consistent, sustainable performance.
Book Your Free Performance Audit →Trusted by athletes from
My Services
Ways To Work Together.
I work with a capped number of clients at a time, ensuring each engagement gets the full focus and depth required.
Athletes
Mental Performance Coaching
Train your breath, body, and brain to perform under pressure. Consistently. Your ability to regulate stress, manage emotions, recover, and stay mentally clear under pressure sets the ceiling for how consistently you can perform. Over 90 days, we train the skills and habits scientifically proven to unlock sharper focus, clearer decision-making, and more calm and consistent performance under pressure.
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Entrepreneurs
Business Performance Coaching
Grow your business by raising your performance. Most founders are limited not by ideas, but by stress, focus, confidence, decision-making, energy management, and follow-through. Over 90 days, we build your inner game, strategic clarity, and execution so you show up at your best and lead, plan, and execute at the level your goals demand, with more calm, clarity, and consistency.
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Teams
Breathing & Mental Skills Consulting
All teams train skills. Great teams train the mental skills that make those skills reliable under pressure. Sport is often decided in the fine margins, where alignment, decision making, communication, and execution matter most. We build the shared mental skills, communication, and pressure-management habits that help teams regulate stress, remain calm, and perform consistently under pressure.
Learn more →After a challenging 2024 season, we brought Jamie in and he impressed us with his professionalism, optimism, knowledge, and ability to connect with the group. He fitted seamlessly into our environment and made a real impact. Jamie's influence has been long-lasting. We would highly recommend his services to any organisation operating in a high-performance environment.
Rob Penny
Head Coach · Crusaders Rugby · 2025 Super Rugby Champions
About Jamie
High-Performance Coach. Strategist. Entrepreneur.
I've spent most of my adult life building businesses, coaching business owners and athletes, and figuring out what actually separates the people who achieve and sustain high performance from those who burn out chasing it. That fascination led me deep into performance breathing, mental skills, neuroscience, performance psychology, and stress-response, tools I first sought for myself, that then unlocked a new level of success for my clients.
Over the past decade I've coached and trained more than a thousand business owners and worked with some of New Zealand's highest-performing athletes, and teams such as the 2025 championship winning Crusaders. The results across both worlds reinforced what I always believed: the gap between potential and performance is almost never about talent, effort, or strategy alone. It's about your inner game. How you manage stress, how you show up under pressure, and whether you've consciously trained these skills and built systems to support the level you're trying to play at.
That blend is what makes my approach different. I connect the strategic performance side, how you plan, build, and execute, with the psychological and physiological skills that determine whether you can do it consistently, sustainably, and on demand.
I'm someone who is inspired by ambitious people and elite performance, who sees peoples true potential, and who lights up helping them unlock more of it.
Transformations Speak Loudest
Real people. Real work.
Real impact.
Since working with Jamie, my on-field performance has been the best and most consistent it's been in my career. His depth of knowledge, coaching ability, and support have helped me grow into a more confident, calm, and professional player! He's the best at what he does and he's had a massive impact on my life and career. He will help you find the edge you're looking for! Guaranteed!
Ricky Riccitelli
Professional Rugby · Blues, All Black XV, Montpellier
When I started working with Jamie I was in a real rut. I was feeling directionless with my music career and as an entrepreneur, I was strategically lost and low on confidence and results. Within 90 days of working with Jamie, I had my business fully booked out, a complete 180. Personally, I went from flat and feeling stuck and lost to being inspired, on fire in all areas, and generating life-changing results. During this time I formed a new band and re-ignited my music career in the US. Jamie was an amazing mentor/coach and someone I now call a friend. His coaching changed my business completely, shifted my mindset, forced me to level up, and unlocked my confidence and potential. He's firm, direct, strategic, and delivers results! Honestly a life-changing 3 months!
Ciaran McMeeken
Professional Musician & Music Producer
Since working with Jamie, I've lost over 11 kg and got my physical health, energy and mindset in the strongest place it's ever been. I'm the most resilient, calm, and controlled I've ever been thanks to the introduction of performance breathing and key mental skills. I'm more intentional, clear, and committed to how I show up, lead, and execute, and as a result we've grown the business, won an Industry Gold Award, and made the Deloitte Fast 50 list during our coaching relationship. Everything Jamie has introduced has worked, and he's made a hugely positive contribution to my personal and professional life. Work with him if you want to move forward and improve your quality of life!
Josh Lee
Founder & Director · JLC Construction
I met Jamie through his work with the Crusaders and I've got to say, the introduction to performance breathing & stress response have been extremely beneficial. Beyond the team stuff he did, he worked with me to build an individual performance plan, and his protocols have really helped me to consistently control my mental game and get into a state of readiness to perform. I now use breathing as a tool to settle my nerves, and his teachings have become central to remaining calm and performing under pressure in big moments on the field. He's helped me find an edge and unlock more focus, consistency, and flow.
Tom Christie
Professional Rugby · Crusaders, All Black XV
If you're looking to elevate your mental performance and wellbeing, Jamie is your man! The tools he gave us to work into our training, fight camps, and daily lives have been invaluable. The difference I feel in my own mental and physical wellbeing and my fight training is unreal, but as a coach, the improvement I've seen in my fighter's performance is nothing short of incredible! It's been awesome having Jamie involved in our fight camps. His knowledge and expertise on mindset & mental skills, breathing, and high-performance are second to none and we're so grateful for all his help!
Asher Derbyshire
Pro Boxer · WBA Australasian Cruiserweight Champion
Jamie has actually completely changed my life! Since working together I have gone from doubting my ability and my body, to literally feeling the best I have ever felt on a tennis court and the best I've felt in general life. I have amazing control of my state, I can manage stress and pressure, my mindset feels bulletproof, I love my breathing practice, and my athletic endurance and recovery has improved so much. Most importantly, away from the court I am happy and in control. Genuinely life changing! I can't thank him enough.
Alex Hunt
Pro Tennis · 2× Parastanding World Champion, First Disabled Mens ATP Pro
Ready To Unlock Your Next Level?
One Conversation.That's Where It Starts.
If you're not consistently performing at the level you know you're capable of, the gap isn't effort alone. It's the mental skills, stress regulation, systems, and inner game that makes results reliable and turns potential into performance.
Step One
01 — Book Your Performance Audit
The Performance Audit is a focused 30-minute coaching conversation designed to uncover your biggest blocks and identify what would actually move the needle. Pick a time that works, answer a couple of short questions about where you're at, and we'll get it booked in.
Step Two
02 — Your Audit Call
We'll dig into your current challenges, map the gap between where you are and where you want to be, and identify the few highest-leverage things that would actually move the needle for you.
Step Three
03 — Get Started Together
Based on your audit, if I believe I can genuinely help, I'll walk you through the details of working together and you can decide whether to move forward. Either way, you'll leave with clarity on what's holding you back and exactly what to focus on next.
Limited coaching spots available.