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Nelson, NZ · Coaching Worldwide
Business Coaching
High-performance business coaching for business owners who are ready to outperform self-doubt, own their performance, and execute with more clarity, calm, and consistency.
12+ years coaching business owners · Award-winning marketing strategist · High-Performance Coach
The frustration
You already know you're capable of more. That's the frustrating part. You've got the intelligence, the drive, and the vision. But somewhere between knowing what needs to happen and actually making it happen, performance breaks down. You start strong. The week gets away from you, priorities blur, execution drops, and you're back to the same pattern. You sprint through the day, tick things off, and get to the end of the week with no real sense that anything actually moved the needle. Working hard but underperforming relative to what you know you're capable of.
Here's what many business owners get wrong. They'll constantly plan and strategise while the stress, self-doubt, and mental clutter underneath quietly sabotage their energy and execution. Or they'll do the 'mindset' work but still have no clear direction to channel it into. Strategy, mental performance, and execution are all connected, and when one lags behind, performance breaks down.
Every month you stay in the gap, there's a cost. Revenue you should be generating. Energy burned on the wrong things. Opportunities going to someone less capable but more consistent. Confidence eroding quietly until playing small starts to feel normal. The cost of staying where you are is invisible, until you look back in 12 months and realise you're still having the same conversation with yourself.
What this programme delivers
Get more done by doing less. Apply your focus, effort, and attention where it has the highest ROI.
Align your offer, messaging, marketing, and model to create a business that delivers profits for you and transformation for your customers.
Outperform self-doubt. Become more confident and capable under pressure and perform to your potential.
Execute consistently so momentum compounds and results become predictable and repeatable.
Optimise your health, energy, and stress tolerance so you operate with more confidence, clarity, and capacity.
Build a business that actually supports your lifestyle instead of one that competes against it.
Introducing The HP3 Framework
Your business isn't built on hacks and tactics. Most business coaches address the strategy. Most mindset coaches address the thinking. But true high performance and sustained results come from an integrated approach built on three core pillars.
Your performance starts with what's happening inside. How you respond to stress, how you manage your energy, how clear your thinking is when the pressure is on. Confidence, emotional regulation, focus, identity, and the mental skills to show up as the person your goals actually require. Most business owners never train this. We do.
Direction before effort. We cut through the noise and get laser-focused on where your time and energy will generate the highest return. Your offers, positioning, marketing, messaging, delivery model, all aligned with your goals, your values, and the life you're actually building. No busywork. Just focused work that actually moves the needle.
Ideas are worthless without execution. We build the habits, systems, and accountability that make consistent action the default, not the exception. Planning, prioritisation, weekly rhythms, and a structure that turns your 90-day plan into predictable, measurable progress. You'll know exactly what to do and when.
Who it's for
You've got the skills, the drive, and the vision. You just need the right support and systems to unlock momentum.
Book Your Free Performance Audit →You've got deep expertise and a real ability to help people. But packaging it, positioning it, and getting it in front of the right people consistently? That's where things fall apart. You need strategic direction and the confidence to back yourself.
You've done the courses, followed the experts, bought the templates. You know more than most but you're still not where you should be. The gap isn't knowledge. It's the inner game and the discipline to actually do the work.
Things are ticking along but growth has stalled. You're busy but not productive. You know something needs to change but you can't see what. Fresh strategic eyes and a structured framework will change that.
You've got the skills, the idea, and the drive. But you haven't fully committed, haven't structured it, and haven't backed yourself the way you need to. You need someone to help you line it all up and go.
A note before you go further
I work with a limited number of clients and I invest everything I have into each one. I'm also selective about who I work with and realistic about who I can help. This isn't for you if:
This is for business owners who are ready to show up, do the work, and enjoy the process of growing and improving.
The process
A structured programme that gives you the strategy, the skills, and the accountability to actually build the business you're capable of.
A free call where we audit your Inner Game, Strategy, and Execution. We get honest about where you are, uncover the performance blocks, and identify the highest ROI opportunities in your business. You'll leave with real clarity on what needs to change, whether we work together or not.
From the audit, we build a clear, focused 90-day plan aligned with your goals. No overwhelm, no 47-step action list. Just the priority projects, magic metrics, and performance improvements that will move the needle most for you and your business.
Weekly 1-on-1 sessions. We work through your plan, address what's in the way, develop your mental game and performance capacity, and keep you executing at the level you're capable of. Business strategy, personal performance, accountability, all delivered weekly.
Every 90 days we review progress and plan your next phase, finding improvement through data, not assumptions. This is what separates high performers from everyone else, the discipline to stop, reflect, and adjust. You'll build a system for compounding performance, not just a one-off result.
Less information. More implementation.
Real transformation.
Results that speak
Check out some of the results business coaching clients have experienced since working together.
When I started working with Jamie I was in a real rut. I was feeling directionless with my music career and as an entrepreneur, I was strategically lost and low on confidence and results. Within 90 days of working with Jamie, I had my business fully booked out, a complete 180. Personally, I went from flat and feeling stuck and lost to being inspired, on fire in all areas, and generating life-changing results. His coaching changed my business completely, shifted my mindset, forced me to level up, and unlocked my confidence and potential. He's firm, direct, strategic, and delivers results! Honestly a life-changing 3 months!
Ciaran McMeeken
Professional Musician & Music Producer
Hiring Jamie is the best decision we've made in our business. When we started working together, I was a personal trainer working 50+ hours on the floor having just started the business. On the business side, we got clear on vision and strategy, shifted to a new small group model, added over $700,000 per annum in leveraged group income, and I now make more money working just 14 hours a week on the gym floor. My quality of life and life balance is completely different, as is my capacity, mindset, leadership, and approach to life and business. His impact on my life overall has been HUGE! A valued friend, coach, and someone I can't recommend highly enough.
Phil Imray
Co-Founder & Director · Foundation Gym
Since working with Jamie, I've lost over 11 kg and got my physical health, energy and mindset in the strongest place it's ever been. I'm the most resilient, calm, and controlled I've ever been thanks to the introduction of performance breathing and key mental skills. I'm more intentional, clear, and committed to how I show up, lead, and execute, and as a result we've grown the business, won an Industry Gold Award, and made the Deloitte Fast 50 list during our coaching relationship. Everything Jamie has introduced has worked. Work with him if you want to move forward and improve your quality of life!
Josh Lee
Founder & Director · JLC Construction
The High-Performance edge
Your ability to regulate stress, sharpen focus, and respond to pressure with calm, clarity, and control is one of the most important skills in business. It's also a trained skill, and one most business owners have never properly invested in.
I'll share the exact performance protocols and mental skills I use when working with elite athletes from teams such as the All Blacks, Crusaders, Blues, NZ Sevens, Tall Blacks, NZ Breakers, WBA champions, and world-ranked tennis players, adapted and applied to your world.
Performance breathing protocols to regulate stress and remain calm under pressure. Mental skills to sharpen focus and rebuild confidence. Stress response strategies to stay composed and make clear decisions when everything around you is moving fast. And the mindsets that help you navigate adversity, handle uncertainty, and unlock performance consistently.
These are the tools elite athletes use to perform when it matters most, adapted for business owners who want to genuinely show up at their best, sustainably, and on demand.
Trusted by athletes from teams such as:
Your coach
I've spent over a decade helping business owners get clear on who they need to be to achieve their goals, align their business with their life, and develop the capacity to actually perform at the level their goals demand.
I've also worked with some of New Zealand's highest-performing professional athletes, including All Blacks, NZ Sevens players, Super Rugby champions, tennis professionals, and WBA champions. The same tools, frameworks, and mental skills that help athletes and championship teams perform at their best are what I bring to my business clients.
I'm passionate about helping ambitious people achieve hard things. The business owner who finally backs themselves. The founder who stops spinning and starts executing. The entrepreneur who builds a business around their passion. That's meaningful work.
Most business coaches tell you what to do. I care about helping you become the person who can actually do it, and sustain it.
If you're looking for someone who'll give you strategic clarity AND help you develop the inner game to actually execute on it, consistently, that's exactly what this programme is built for.
Before you reach out
These are the questions I hear most from business owners before they book. If yours isn't here, the quickest way to find out is a 20-minute call. No hard sell. Just the conversation needed to get started.
Most business coaching focuses on strategy alone. The problem is, knowing what to do and actually doing it consistently are two different things. This programme works on both, your strategic direction AND the inner game that determines whether you follow through. That combination is what makes the difference.
Both. That's the whole point. The person running the business and the business itself are not separate problems. Most coaching addresses one or the other. This programme addresses both, which is why the results tend to be significantly bigger than what people expect.
This is built for exactly your type of business. Coaches, consultants, solopreneurs, and online business owners are who I work with most. The framework is designed for people building expert businesses around their skills and knowledge.
The strategic clarity usually hits within the first few sessions, most clients say the audit and 90-day plan alone are worth the investment. Deeper shifts in how you show up, your confidence, and your consistency build over the full 90 days. I'll give you an honest read on timelines from our first conversation.
Because it's long enough to create real, measurable change, but short enough to maintain urgency and focus. Longer timelines breed procrastination, we naturally overestimate what we can achieve in 6 or 12 months, then lose momentum when progress stalls. Ninety days keeps you locked in, accountable, and moving. It's the same performance cycle used by elite athletes and high-performing organisations for a reason.
The programme runs on a 3-month minimum, because real change needs a runway. After that it's month-to-month, no lock-ins. The free call comes before any commitment so you know exactly what you're getting into.
Yes. Everything is online via Zoom, so location isn't a barrier. I work with business owners across New Zealand, Australia, the UK, Europe and beyond. Time zones are manageable and we'll sort scheduling on the call.
One coaching call per week covering both business strategy and personal performance, direct messaging access between sessions for questions and accountability, and your 90-day plan keeping everything on track. It's structured but flexible, we work on whatever matters most that week.
The 90-day programme is designed to be transformational on its own, not a teaser for something else. You'll finish with new skills, new systems, and a fundamentally different level of performance. That said, most clients choose to continue. After 90 days, we'll have an honest conversation about what makes sense next. No pressure either way. The decision is always yours.
One hour per week for your coaching session, plus whatever you implement between calls. The entire point of this programme is to make you more effective, not busier. Most clients find the time investment pays for itself within the first few weeks through better decisions, clearer priorities, and less energy wasted.
You've read this far
Another 90 days of knowing and not doing. Revenue left on the table by the person you haven't become yet. Energy burned on low-ROI activity. Opportunities going to someone less talented but more consistent. Confidence quietly eroding until average feels normal.
High potential. Average output.
Imagine showing up every day with clarity, composure, and the confidence to back yourself. Making decisions faster, executing with intent, and finally performing at the level you know you're capable of. That's what the next 90 days can look like.
Same potential. Turned into performance.