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Nelson, NZ · Coaching Worldwide
Athlete Coaching
You've put in the physical work. The talent is there. But consistency under pressure, managing nerves, recovering fast between performances, that's a skill set. And it's one you can build.
All Black XV, Crusaders, WBA champions
and world-ranked athletes have worked with Jamie
Trusted by athletes from
The gap no one talks about
It's not fitness. It's not skill. At the elite level, the gap between good and great is almost entirely mental. The ability to perform under pressure, stay consistent, and access your best when the lights are on, that's the edge most athletes have never deliberately trained.
9/10
Elite coaches say the mental game is what separates the best from the rest at the highest level
<1%
Of athletes work with a dedicated mental performance coach, despite its known impact on results
100%
Of Jamie's coached athletes report measurable performance improvements within their first three months
Who it's for
Physical preparation only gets you so far. At the elite level, the gap between good and great is almost entirely mental. If you're not working on it deliberately, you're leaving performance on the table.
Book Your Free Performance Audit →You're performing at a high level but know there's more in the tank. Nerves, inconsistency, or poor recovery between performances are holding you back from your ceiling.
Confidence is fragile. Getting your head right after a setback is as important as the physical rehab, and it's often the part no one talks about.
You've got the talent. Now you need the mental tools to back it up consistently when the stakes are higher.
You know you're better than your results show. You overthink, second-guess, or tighten up when it matters most, and you're ready to fix that.
The work
Practical, science-backed, and built to produce measurable results in your actual performance environment, not just in theory.
Focus, composure, confidence, and competitive mindset, developed deliberately and tested under pressure so they're available when you need them.
The fastest lever you have for managing your nervous system before, during, and after competition. Precision protocols built around your sport.
Stress and adrenaline aren't your enemy. Learning to regulate your activation level is what separates consistent performers from inconsistent ones.
A personalised routine that reliably puts you in the right headspace before you compete. Built around the science of priming, not superstition.
How to bounce back quickly from errors, losses, and setbacks so they don't compound. Emotional regulation and recovery between performances.
The story you tell yourself about who you are as an athlete determines your ceiling. We do the deep work on identity and what it means to back yourself.
After a challenging 2024 season, we brought Jamie in and he impressed us with his professionalism, optimism, knowledge, and ability to connect with the group. He fitted seamlessly into our environment and made a real impact. Jamie's influence has been long-lasting. We would highly recommend his services to any organisation operating in a high-performance environment.
Rob Penny
Head Coach · Crusaders Rugby · 2025 Super Rugby Champions
The process
No lengthy onboarding. No filler. We get to work fast and build your programme around the gaps and goals that matter most right now.
A free deep-dive into your mental game, your performance under pressure, and the specific patterns costing you results. You'll walk away knowing exactly what's limiting you and what to prioritise first, whether we work together or not.
From the audit, we design a focused programme targeting the mental skills, habits, and performance systems that will shift your game fastest. No generic plans, everything is built around your sport, your schedule, and the gaps that matter most right now.
Weekly 1-on-1 sessions via Zoom plus ongoing support between calls. We work through breathing protocols, mental skill development, nervous system regulation, pre-competition routines, and real-time problem solving, so you're always improving, never guessing.
Better composure under pressure. Faster recovery between performances. More consistency when it counts. We track what matters, adjust what isn't working, and compound your progress every 90 days so you keep levelling up.
Results speak loudest
I'm grateful to have worked with some extraordinary people. Here's what a few of them have to say about their experience.
Since working with Jamie, my on-field performance has been the best and most consistent it's been in my career. His depth of knowledge, coaching ability, and support have helped me grow into a more confident, calm, and professional player! He's the best at what he does and he's had a massive impact on my life and career. He will help you find the edge you're looking for!
Ricky Riccitelli
Professional Rugby · Blues, All Black XV, Montpellier
I've been in professional environments for many years but working with Jamie really taught me what true high-performance actually is. He helped me shift my perspective and develop a mindset that helped me respond to adversity well. It's the level of intention and focus he helped me cultivate, and the standard and self-belief I developed that really stand out. He's an exceptional coach and his impact on my life has been huge.
Sam Walsh
Professional Rugby · USA 7's, Chicago Hounds
Jamie has actually completely changed my life! Since working together I have gone from doubting my ability and my body, to literally feeling the best I have ever felt on a tennis court. I have amazing control of my state, I can manage stress and pressure, my mindset feels bulletproof, and my athletic endurance and recovery has improved so much. Genuinely life changing!
Alex Hunt
Pro Tennis · 2× Parastanding World Champion, First Disabled Mens ATP Pro
I met Jamie through his work with the Crusaders and his protocols have really helped me to consistently control my mental game and get into a state of readiness to perform. I now use breathing as a tool to settle my nerves, and his teachings have become central to remaining calm and performing under pressure in big moments on the field. He's helped me find an edge and unlock more focus, consistency, and flow.
Tom Christie
Professional Rugby · Crusaders, All Black XV
After working with Jamie and playing my first tournament, I literally had multiple people ask what I was doing differently, the changes were that obvious in my performance and ability to control my response, stay calm, and perform in pressure moments on court. The performance breathing is something every athlete needs to be doing. Jamie's knowledge, expertise and care is next level.
Paige Hourigan
Professional Tennis · ITF World Ranked
If you're looking to elevate your mental performance and wellbeing, Jamie is your man! The tools he gave us to work into our training, fight camps, and daily lives have been invaluable. His knowledge and expertise on mindset, mental skills, breathing, and high-performance are second to none and we're so grateful for all his help!
Asher Derbyshire
Pro Boxing · WBA Australasian Cruiserweight Champion
Ricky Riccitelli
Celebrating his 100th Super Rugby Game
Crusaders Pre-Season 2025
2025 Super Rugby Champions
Paige Hourigan
ITF World Ranked · Mental Skills Integration Session
In the Arena
Coaching isn't about what happens in sessions. It's making the skills translate when the pressure is real so you execute at your best, consistently, when it counts. Our work is about tangible results and predictable improvement, not mindset fluff or motivation.
Book Your Free Performance Audit →
Before you reach out
These are the questions I hear most from athletes before they book. If yours isn't here, the easiest next step is a 30-minute call, no commitment, no pitch, just an honest conversation about where you're at.
Most mental skills work fails because it stays theoretical. We don't do worksheets and frameworks in isolation, everything is applied directly to your sport, your competition environment, and your actual pressure situations. You'll have tools you can use in the next training session after your first session with me. And I don't move on until what we're working on is actually landing.
Sports psychologists typically focus on assessment, diagnosis, and clinical mental health support. I'm a high-performance coach, which means we work practically and proactively on the mental skills that directly affect how you perform, and the performance habits, systems, and frameworks that make improvement predictable and sustainable. It's action-oriented, applied to your real training and competition environment, and built to produce measurable results fast.
Some of the most meaningful results I've seen have come with serious amateurs and semi-professionals. What I look for isn't your current level, it's your intent. If you're genuinely committed to performing better and you're willing to put in the work, we'll get results. The free call will tell us both pretty quickly if it's the right fit.
The breathing and nervous system work often kicks in fast, most athletes feel a meaningful shift within the first few sessions. Deeper work on confidence, identity, and performing under pressure takes longer, typically 3 to 6 months to fully embed. I'll give you an honest read on timelines from our first conversation.
We start most programmes on a 3-month minimum, because real change needs a runway. After that it's month-to-month, no lock-ins, no long contracts. The free call comes before any commitment so you know exactly what you're getting into before anything is agreed.
Yes. Everything is online via Zoom, so location isn't a barrier. I work with athletes across New Zealand, Australia, the UK, and beyond. Time zones are manageable and we'll sort scheduling on the call.
One 60-minute Zoom session per week, direct messaging access for between-session questions and accountability, and a personalised programme of practices and protocols to work through in your own time. It's built to integrate with your existing training load, not pile on top of it.
Unlock your edge
I work with a limited number of athletes at any one time. Every client gets the full focus the relationship deserves. No templates, no group calls, just dedicated 1-on-1 coaching built around you and your goals as an athlete.
1-on-1 Coaching
The Athlete Advantage Program
A personalised coaching programme built around your sport, your pressure moments, and your specific performance goals. We work together weekly until performing at your best becomes the standard, not the exception.
Book Your Free Performance Audit →Limited coaching spaces available.
What's included
"His protocols have really helped me to consistently control my mental game and get into a state of readiness to perform. He's helped me find an edge and unlock more focus, consistency, and flow."
Tom Christie
Crusaders · All Black XV
Your coach
I've spent over a decade coaching high-performers and a lifetime studying what separates those who fulfil their potential from those who fall short of it. I've coached Super Rugby players, international representatives, WBA boxing champions, world-ranked tennis professionals, and elite athletes across rugby, basketball, tennis, combat sports and more. What I've learnt is that very few athletes actually train the core mental skills that enable them to execute under pressure, reliably. That gap is the biggest opportunity I see for any athlete, at any level.
Everything I coach is practical, applied, and built for competition, not mindset fluff or theory. You'll walk away from every session with tools you can use immediately, skills to hone so your mental game actually elevates.
Most athletes react under pressure and hope their skillset holds. Great athletes train the mental and physiological skills to respond with clarity, calm, and control, so their skills are reliable when it matters most.
Your next level isn't in doing more. It's in removing what blocks you from accessing your best more often. That's almost always mental, and almost always driven by how you respond to stress, pressure, and fear. That's what I coach.
Limited coaching spaces available.